Evaluation Of PR Admin

For this week's blog post, I am writing a response to Dr. Carter Miller's Blog about evaluation of the semester. To answer the questions, I thought a lot about what all we as a class have accomplished this semester.

1. What was your event? Describe it, all elements, name your contacts, and describe how you planned the day to work out.

My event was "Flippin Out With Bobcat Basketball". It was the first game of the spring semester, so I had a lot on my plate to make it work. I teamed up with The Elite School Of Gymnastics and Dance in Milledgeville for this game. They brought a halftime routine to perform for the Women's and Men's halftimes. My contact for this game was Al Weston for GCSU Athletics, and Miss Coni who is the owner of The Elite gym. I planned this event by giving my ideas for the game to Al and then meeting with Miss Coni and discussing what I wanted to do with them. I created a flyer and press release before the event that was dispersed throughout the community. The Elite gym performed during both halftimes, which brought a large crowd to both games of the community.

2. Was it a success? How do you know that? What forms of measurement did you use to assess your success?

I do believe that my game was a success because I fulfilled the needs of both of my clients. I got people to attend the basketball games, and people were there also watching the performances from the Elite students. Their parents played a major role in the attendance of the game. To measure my success, I counted the number of people that attended the game, and measured it to the typical number of people who have come to other games in the past.

3. What was the best takeaway learning moment you got from your event?

The best takeaway learning moment for me was that I can juggle the task of trying to please two clients at once. It is all about balancing my time and energy equally and make sure the details are flawless.

4. What is the one thing you wish you could do over?
I would like to hopefully get more students involved in the game and would want a better line of communication between myself and the Thundercrew (student spirit section).

5. If you had to grade your event, what grade would you give it?

I would like to give myself an "A" because I felt that I successfully created an event that was fun and appealing not only to GCSU students, but also to the Milledgeville community.

6. What's your one best idea to keep "Mean in Green" ALIVE?

My best idea to keep it alive would be to keep the GCSU spirit up and keep people talking about it. If they keep seeing it on campus, the nit will become repetitive, and then will coincide with school spirit and athletics. It must continue to stay strong and be out there, but reinvent itself in new ways with the same attitude, which is a passion for GCSU Athletics.

My New Brand!

This is the brand I have chosen for my portfolio.

Seeing PR and Radio Together

Yesterday, I had the opportunity to go to the WSB station in Atlanta with WGUR 88.9 FM, which is the college radio station that I work for. I am the Public Relations Manager for the station. We got a chance to take a tour of the clear channel/cox stations of WSB, which are News Talk 750 AM, Kiss 104.1, 97.1 The River, B 98.5, and 95.5 The Beat. The main focus was on 95.5 The Beat. We had the chance to go into the DJ booth and meet some of their DJs. The program manager, Cagle, showed us around the station along with the Sales Director, Andrew. I also had the opportunity to meet some of the promotions staff and talk with them about how they run promotions, how long it takes them to start planning an event. They have a strategic process they follow which makes them look at what do they want to do at the event, what are the prizes, who will attend, and much more to make their events successful. They also have a prize closet, filled with fun promotional items. Being able to have a budget definitely makes a difference. I learned that you must have a plan if you want to have not only successful events and contests, but to have a successful radio station and a thriving business.

Belated Post-Evaluation of Mean In Green

My thoughts about the Mean In Green Basketball season are definitely diverse to say the least. Some things went really well, some did not. The whole process was definitely a learning experience. I feel like I have grown in my Public Relations "self" as I like to call it. I know how to work together in planning and executing things not only in a team, but by myself. I know that some people are willing to help you accomplish a common goal, while others will turn away from you, and even stand in the way of your visions. But there are more good helpers than evil ones, and with that being said, I feel like the success of the program overall went well. I would want to change the number of games that the group who does this project takes on, to not spread themselves so thin. Mean In Green was definitely something that was fun and exciting and I really have enjoyed it.