It has been about two weeks since the Athletic Auction for GCSU took place. It was a lot of hard work, but in the end, the guests had a good time and we raised money to help further the program. We have spent almost the whole semester planning this one event. To start a SWOT Analysis for this event, I would begin with the strengths. Our strengths were definitely being able to work together as a class. We all get along very well, so that helped us not to clash as much as others would have come up against. We stuck to the deadlines for the most part, and everyone pitched in and did what was expected of them. Our weakness would be how we got rushed for time in the last few days, so we spent a lot longer of a time there than expected, and not every member of the Athletics Department helped us get ready for the event, which meant we did almost all of the work leading up to and taking down things for the event. An opportunity for us was that we were able to reach out to other departments, like the Art Department, who made an incredible mural of King Kong for the event. This partnership also helped us because they allowed us to borrow the easels for our prints, that ended up being sold at the Auction. A threat that we experienced was the fact that it cost a lot of money to go to the event, which did turn some members of the community away because of the economy. This is another reason why we did not sell as much or make as much money this year due to the economy. We also had to budget ourselves so that we would not go over $1000 dollars to put on the event. All in all, the event was successful.Everyone had a nice time and we raised money, which was the main purpose for the Athletic Auction. I was proud to be a part of this team, and have enjoyed being in PR and hope to continue it in my professional career.